Web Design Handbook « Photos The only difference between a photo from a digital camera and one on the Internet is the size of the photo. The screen size that needs to be designed for on the Internet is 800x600. Most cameras take photos sizes much larger than that. File size needs to be considered; old school is to attempt to keep the total page size below 100K. When the photo size is reduced to a size to fit a web page say 320x200 the file size falls in line as well. No special skill is needed to reduce the size of a photo. It is build into nearly every program that can edit photos. Close ups are easy as on large images they are just cropped out of the full size image. Likely the close up still needs to be reduced in size. Services to consider I have worked with professional photographers; I have enjoyed photography as a hobby since I was a child. Adjustments in the lighting and observing shadows in the image; proper graphic layout; interesting backgrounds; all have a large effect on the final product. I have seen restaurants that have not taken the time to create good photos of menu items, with incorrect lighting casting some food into shadows; and I've seen professional photos of food, with light reflexing off some of the food and the appearance of steam - making it look like it is ready to eat, in sharp contrast to the poor photos which look like it is ready to throw away. Companies that take the time to create good photos get better results for with their marketing efforts. Professional photographers who create photos for magazines may employ overkill methods. It would be overkill to use 127 mm film for a image that is to appear on the Internet, even the resolution from 35mm film is overkill. What is not overkill is creating a layout that is balanced such as one would do in any of the art professions (photographic, painting, or graphic design) and lighting the object so that the details that need to be captured are not over or under exposed.